Introduction for portobello road Essay Example

Introduction for portobello road Essay I am studying Portobello Road, which is in Central London in Noting Hill. Portobello road is going through a change from what it was like in the 1950s. Portobello road is going through gentrification, which means an area going through a negative or positive change. This coursework is going to show if Portobello Road is going through gentrification and answering these key questions will prove whether my hypothesis is right or wrong. The hypothesis for this coursework is to prove whether Portobello road is going through a period of change. The Key Questions What was Portobello Road like in the past? The answer to this question will give me information on the history of Portobello Road and will show whether shops have changed. This will also show whether Portobello Road has as much of a variety of shops, as there are now and how the relationships with different cultures, the reputation of Portobello Road and compare to the relationship now to prove whether Portobello roads is changing. We will write a custom essay sample on Introduction for portobello road specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Introduction for portobello road specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Introduction for portobello road specifically for you FOR ONLY $16.38 $13.9/page Hire Writer What is Portobello Road like today? The answer to this question will give us information, which I will compare to the past Portobello Road and decide whether Portobello Road is going through gentrification or not. Changes such as the relationships between cultures, the wealth of residents and reveal shops that are still there or if they have been overtaken by chain stores. Why is Portobello Road changing? The answer to this question will verify whether Portobello road is changing and will show in detail. Detail through specific comparatives such as the relationship between races, the change in shops and the look of the street maybe because of the new reputation, the change in time. Or maybe just for the sake of it as it has been like it was for too long answering this question while solve this. What do people think about these changes? This question will concern residents and get a view of the locals opinions off whether they think Portobello Road is going through a period of change. This answer can show whether they are happy with Portobello Road changing or disappointed and may discuss to the council if they are really upset. Is Portobello Road becoming overrun by chain stores? This question will be answered when I go to Portobello Road. The answer to this question will show one of the main reasons of change, which are the impact smaller shops getting taken over by the bigger shops e.g. small newsagent turned into Next. Are the changes along Portobello Road changing its character? This question is relevant to my hypothesis as this question is stating whether signs of gentrification are changing the whole reputation of Portobello road. Changes such as more chain stores coming in could mean the wealth of Portobello road increasing which is a sign of change as Portobello road is a mixed wealth place. Are there any conflicts involved in these changes? This question will show whether gentrification has caused conflict such as arguments between landlords or from people for jobs as there were in the past from secondary source material used in class. What do you think will happen in the future to Portobello Road? This question gives me the chance to use and prove whether chain stores are overtaking the smaller shops and gives me or the reader a chance to say our opinion and also to find any evidence foreshadowing the future of Portobello road. Background Information In the 1950s Portobello road was a place, which was affected by racism, riots, crammed with people in small houses, a poor area, was a filthy place with rats and rubbishes everywhere. This area had a very high crime rate as people stole and sold to provide for their family mainly. Competition for jobs was a huge issue in the 1950s as immigrants from the Caribbean and white residents competed for jobs, which was one of the main reasons of why the area was affected by racism and riots. These days Portobello Road is full of media, large houses, and quite a wealthy area with trendy bars/restaurants and franchises such as Subway and the Orange shop. Today Portobello Road is a massive tourist attraction especially for its antique shops, which is mainly opened on the weekend. The process of an area becoming wealthier and improving in quality is called gentrification, which is exactly what seems to be happening on Portobello road. This is linked to my hypothesis as becoming a wealthier and improving are signs of change. For example: Location Portobello Road is in the borough of Kensington and Chelsea, which is in west London. Portobello road is simple to get to, as they are plenty of buses people can use to get there such as: 7,23,27,28,31,52,70,358s and the 452 buses go to and from Portobello road. Not just buses are accessible to reach Portobello road, trains are also available. There are two train stations on Portobello road, which as Ladbroke Grove and Westbourne Park station, which are on the Hammersmith ; City, line. Portobello road is just outside the central business district (CBD). The founder of the burgess model. This is a model designed to show wealth in an area, the further you live from the CBD the wealthier the area is. The model is split into many sections depending on the size of the area used to burgess model. In my study I have split up the model into five sections as shown below:

Willy Lomans Evaluation as a Tragic Hero essays

Willy Lomans Evaluation as a Tragic Hero essays In his essay Tragedy And The Common Man, playwright Arthur Miller offers a modern definition for tragedy and a new criteria for the tragic hero. Due to his underlying struggle...attempting to gain his rightful position in his society, Willy is a perfect example of Arthur Millers idea of a tragic hero (Tragedy 228).Willy exemplifies four aspects of Arthur Millers utopian tragic hero; he possesses a tragic flaw, he is degraded by society, his surroundings seem to conspire against him, and despite his hardships he struggles against the world to maintain his dignity. Tragic heroes are often characterized because they bear a tragic flaw. Willys obvious tragic flaw is his pride. He takes pride in everything he does, he even says, Call out the name Willy Loman and see what happens!, just to display to his sons how much pride he takes in his name (Death 62). His lifelong dream was to live the life of a salesman and to die the death of a salesman, and for people to recognize his name everywhere that he traveled (Death 81). He struggles with the reality that he was unsuccessful in completing his dream, and refuses to stop trying. He becomes indignant with his piers when they try to explain that he was a failure, for example when he says, I am not a cripple! (Death 84). He is in a sense crippled by his neglection to see reality and only to believe what he perceives as reality in his mind. His tragic flaw is a major component of his ability to become a tragic hero. Willy Loman is aging and losing his mental stability. This is clear to many of the people in his environment. They begin to conceive him as useless and degrade him to a lower standard in society. Willy refuses to realize that he deserves nothing more than to be considered with the same respect as any regular man. Arthur Miller says that Tragedy is a consequence of a mans total compulsi...

No topic Term Paper Example | Topics and Well Written Essays - 500 words - 7

No topic - Term Paper Example This is however can only be controlled using the electronic health records. This can be initiated through Government accountability office, which can fix inconsistencies in various methods (Mitka 1402). The second paragraph of the article irons out reasons, for the meaningful use of technology in health systems. Meaningful use of technology in health institutions have diverse effects and at the same time costly. For example the health sector designates a lot of money totaling to $56 million to hospitals equipped to use high technology EHRS. The current congress has made many changes initiating automated information sharing within hospitals. This is a good progress in hospitals; however, the challenge is receiving of incentive payment. In addition to incentive payment, conditions, which must be met include detailed demographics and problem list to initiate the projects. This gets followed by care documents generated by EHRS with specific conditions. Implementing, the support tool initiate data, electronically in public health institutions. In due time, many health facilities will be able to meet the conditions; rendering them capacitated and up to date in technology. In the last paragraph of the article a quotation, â€Å"Developing the next new device or medication with potential blockbuster status is the current primary driver of the research enterprise†¦Given the high costs and potential for poor outcomes among patients with multiple chronic conditions, it is imperative for research to pursue answers to comparative effectiveness in this population. Moreover, accelerating the production and use of requisite research will be most efficient and relevant if generated as a by-product of care delivery†. This is a quotation of comparative effectiveness stressing collaborative networks of health institutions (Conway and Clancy 764). The purpose of the memo is to inform you of the improvement in the health

Cultural diversity, multiculturalism and inclusion Essay

Cultural diversity, multiculturalism and inclusion - Essay Example On the other hand, inclusion denotes the embodiment of different groups of people that have special needs. Apparently, the proposition to engage multiculturalism, cultural diversity and inclusiveness in the education sector has not been implemented due to the divergent implications that have been expressed. Thus, this paper will focus on the positive and negative implications that have been mention in concern to the subject. Firstly, it is noted that to nurture human cohesion, all individuals need a glimpse of the historical background of all the groups that reside in an area. For example, America is considered one of the most diverse nations in the world because it has people from diverse origins. Notwithstanding, it would be prudent to engage all the population to afflict a unified society. Secondly, the inclusion of such approaches will guarantee that people will comprehend their diversity, which has not been acceptable in the past. Through such an understanding, different societies will express peaceful coexistence in the possible manner. Thirdly, the available documentations express the impressive performance of particular races. However, with the inclusion of other individuals with successful innovation, all the learners will appreciate the diversity of all the races (Grant 179). For example, the policy makers need to embrace African American who fought against the social ills as well as the white s that struggled for economic sustenance. Fourthly, the approach will enhance comprehension of collaborative methodology that expresses the concerns of all the groups that live in the region. Lastly, the execution of such an approach will lead to multicultural equity in the state. Evidently, some of the minority groups are not given identical treatment as the other majority groups, and this affects the livelihood of the marginal population. Thus, the inception of the

The film enhance the original Script Essay Example for Free

The film enhance the original Script Essay All those who are inquired by the Inspector have a distinct dramatic pause, when asked a particularly gruelling question. The script does not direct the characters to wait before answering or attempting to answer the question, nor does it notify the reader of this. The introduction of the dramatic pause, is a welcome one by me, personally. The pause shows a hesitation within the characters and signifies how vulnerable they actually are. The pause symbolises time to allow the individual to think before he/she speaks, which was something that not one of the scripts characters did, other than Sheila who showed some real maturity. The maturity was also highlighted in the film, with the way she spoke and acted; her expressions were particularly impressive. The script makes out Sheila to be a naive person at the beginning, through the way she does what ever she is told, she starts off as a very gullible character but progresses to be the most intelligent out of the group. Sheila is the first and only person to realise how much the Inspector knows, and all he is doing is forcing the family to admit their errors. Priestly makes this known to the reader in the best possible way that is as sudden as he could possibly construct it. When Sheila did realise all that the Inspector was about, an outburst of music was played where the pitch was high, to signify a kind of brain wave. Another short section of high-pitched tones is played to begin the flashback for Sheila that I think is an ingenious idea. The music for the flashback is a brilliant addition to the film as it alerts the viewer that there is a change in time i. e. / backwards, a flashback. The zoom in technique is put to use yet again, which emphasises the slight grin on Evas little face, when young Sheila has a tantrum. The zoom in puts all focus on Evas smirk, which is a little, rude but made the situation even more offensive. The sharp music is attached to the scene making the situation seem worse than it already is, and with this music being played the camera which is still in the same position, (zoomed in on Eva) stays there whilst you see an unhappy Sheila storm out of the shop a distressed customer. This is a clever placement of props and filming instruments to capture this dramatic scene in the successful manner that it was shown in the film. The book description was adequate but no way near the quality of the film. The Inspector is shown purposely peeking at the time, both on his watch and the main clock on top of the mantelpiece. This constant keeping of time is important to the film because it highlights the significance of time. The Inspector has to make sure he has interrogated all of the members in the household and escaped before the real Inspector arrives, thus catching him out as a hoax. The script has not a possibility of outlining this importance of time within the text, as the only possible way is by printing in writing the Inspectors every movement, which would be very burdensome. Or the other way would be to write the script with the Inspector asking questions concerning the time, this proposition would not fit in with the current text and would seem very much out of place. Therefore the film has an obvious advantage with the Mise en scene and uses it to its full potential. The shot is mostly medium with an old fashioned sharp cut, this shows the films age but the editing is basic continuity editing. The basic continuity editing keeps the film flowing, but indicates how the film could be improved even more. The fading to and from flashbacks is a good introduction and clearly signifies when a flashback has occurred. The only other time the fading technique is used is when the film begins and ends. These two fades are extremely slow, to let the viewer take in what is happening. The first instance the fade in, the importance is on the table full of food, stressing the familys wealth and riches. The ending of the film allows the observer to reflect on the earlier goings on. The director includes great amounts of deep focus views and depse of field. This allows the viewer to observe a good selection of the Mise en scene on show. The Director of the film An Inspector Calls placed Sheila and Gerald together in the majority of the screen shots, most probably to symbolise how inseparable they were, but as the film moved on the two moved further from each other progressively. Priestley is successful in his method of showing the two peoples togetherness this was done in the style that he used, where Sheila and Gerald normally talk one after the other, owed to the fact they were regularly defending each other. This method gradually moved away as the script progressed too. The props are used to great effect in the film as I have already mentioned, they direct the viewer to many thoughts and dictate the play to a certain extent. The props give the film such an edge it is quite unbelievable. There are numerous props used the main ones being a decanter or drink (belonging to Eric) which indicates his horrific drinking problems, a clock on the mantelpiece which indicates time and a fireplace and dimmed lights to give the impression of a romantic scene. It is not only the props that give the film the more successful outlook though, the way that they are used is just as important. The most evident good use of a prop is where Mr. Birling fetches the Inspectors hat, then passes it to him in an attempt to push the annoying interrogator away. A prominent aspect that improves the script of An Inspector Calls is the head movement and more precisely the eye movement of the actors/actress. The Director made sure that whoever was in control always acted in control, the Inspector used two different styles, which indicated he was in control. One was staring into the eyes of his victim, pressurising them and the other was to look away whilst still talking giving the impression he was calm and collected, but still in complete command. All this clever directing enhances the script in a immense way. A good example of the head movement is when Mrs. Birling hears her own sons confession to drink abuse and she leans her head back rolls her eyes and looks towards the heaven for some escape or help. This expression of disappointment is so very effective, as is the scripts description to an extent but it can not rival the real life display. The camera is used in a variety of ways too, to demonstrate different emotions and atmospheres. The most potent of the batch is the look up/down technique, that can either make the person in conjunction with the camera appear gigantic, powerful looking, or tiny, weak and useless. A good example for each technique is; after Mrs. Birling had seen the photo of Eva/Daisy and felt rather foolish the camera then peered up at the Inspector therefore making him seem overpowering. The other example was at the other end of the spectrum when the camera peered gazingly downwards on Eva, when she was stood in front of Mrs. Birling and her help committee, making Eva seem helpless and weak which is true as her plea was unfairly overlooked and overruled. There are many aspects of the film version than enhance the script of An Inspector Calls. The bulk of the enhancements are made either throughout the film or at the latter stages in the film and only a minority towards the beginning. This leaves a good impression in the viewers mind. The fact that the Inspector is psychic adds mystery to the script, which is a good thing as mystery is the main genre of the script. The music and sound effects enhance the script without question throughout the film. The dramatic feel as sudden sharp extracts of tunes are blended in to the play is effective to say the least. The panning and movement of the camera, is extravagant and possibly a little overdone, other than the zooming in for facial expression. The expressions told the observer a lot where otherwise, it would be difficult to explain. The work by the Director that deserves to be applauded the most though is his use of props, the quantity was perfect as was the way in which they were used. The end result of the film is ver contrary to the beginning. A new mature partnership has formed in the name of Sheila and Eric, the new generation. The responsibility and maturity shines through the brother and sister and the new togetherness is made prominent by wide pan shots of the pair in every frame, nearing the end of the film. The penultimate shot of the two together focuses at the two characters heads, which I believe, is to show how the two have improved displaying how much they have grown up. The guard for the family was without doubt Sheila, hence why she was in the majority of the frames nearing the finish. The younger generation learnt a lot more from the concerning experience than the elder generation, with Gerald trapped in the middle of the two. There were a few differences between the script and the film, but the few that there were, were appropriate and only added to the brilliance of the play. The smallest and most insignificant difference was the name of the Inspector, in the script it was, Inspector Goole and in the film it was, Inspector Poole. All that the difference in the names could suggest is that the name Goole could be questioned and raise suspicion of the Inspector being a supernatural human therefor the Director ditched the G for a P. The most dramatic difference between the two sets of media is the ending. The script does not entail Birling verbally assaulting the Inspector whereas the film does. This verbal abuse given by Birling is more accurate to how someone, who had gone through that ordeal, would act. The scene also adds some suspense to the play which is lacked a little throughout, this being a big difference from the script, which is teeming with suspense. The film contains suspense at the very end, as the viewer awaits the inevitable entrance of the real Inspect where the nightmare will repeat itself, but the phone rings before hand and the suspense kicks in again as the viewer eagerly wants to know who is on the phone. The person who on the phone to Birling is from the infirmary, notifying the household of a suicide just being committed proving the Inspector to be psychic. The one complaint that I would have about the film of An Inspector Calls is the acting of Eric, in one scene he is his expected squiffy self, then in the next scene he has suddenly recovered and is sober. I am not sure whether this is a fault of the Director or the actor but either way I believe it was an error and not very effective. Probably the most important aspect to the film over the script was the introduction Sheila looking at herself in the mirror, early on. This is important to the play/film as the whole story is in regard to looking within yourself, and admiring and being disappointed with what you see, in this case it was being very disappointed. This incident occurred moments before her explanation on her error. Other than then few slight criticisms, I have no qualms of the script nor the film, and they were both a joy to read and watch respectively.

Accenture Is A Global Management Consulting Commerce Essay

Accenture Is A Global Management Consulting Commerce Essay Accenture is a global management consulting, technology services and outsourcing company, with approximately 2,59,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. Accenture originated as the business and technology consulting division of accounting firm  Andersen Consulting in 1953. Its first project was to automate payroll processing and manufacturing at General Electronics Appliance Park in Kentucky. Since then, it has been consistently expanding. In 2001 Andersen Consulting adopted its current name, Accenture. The word Accenture is derived from Accent on the future. Accenture felt that the name should represent its will to be a global consulting leader and high performer, and also intended that the name should not be offensive in any country in which Accenture operates. Accentures high performance business strategy builds on its proficiency in consulting, technology and outsourcing to improve its clients performance. Using its technology capabilities and industrial knowledge, it identifies new business and technology trends and develops solutions to help clients around the world enter new markets, increase revenues in existing market, improve operational performance and deliver their products and services more effectively and efficiently. Organizational structure: Accenture follows a Matrix Organizational structure. All the employees are given certain basic trainings (known as Green Field Training) based on their previous skills set. People with similar skills are pooled and allocated to work projects based on their suitability. Every project has 2 managers: A project manager and a functional manager. The authority of the functional manager flows vertically downwards and the authority of the project manager flows sideward. Hence, each functional worker usually reports to the functional heads, but does not normally work directly under their supervision. Instead, the worker is controlled by a project manager. This way, each worker has two superiors, who will jointly ensure the progress of the project. Most of the projects in Accenture follow Strong Matrix i.e. most of the authorities lie with the project manager. The project manager has a full time role,  controls the project budget  and he has full time project management administrative staff under him. The functional head may be more interested in developing the most exiting products or technologies, whereas the project manager is more concerned with keeping deadlines and controlling project costs. Leadership style: There is no fixed leadership style in Accenture and it varies from project to project based on the project manager. My project managers leadership style can be best described as Participative. Even though he didnt have much technical knowledge, he used to take all the critical decisions by gathering inputs from the employees working under him and coagulate all the information to reach a final conclusion. This made the group members feel more engaged in the process which made them more motivated and creative. Culture: Accenture has a unique culture in which every new employee is given a KT (Knowledge Transfer) Session by his team members (irrespective of his designation). This session includes an overview on the working style of the project, all the technical details that are supposed to be known by the new member. After this process, the new member is asked to shadow the existing members of the same designation for 1 week during which, he is only supposed to sit, observe and understand the work performed by the existing employees. After the end of 1 week, the new employee is asked to give a Reverse KT which includes a presentation on his learnings during the week in front of a few senior members of the organization. Reverse KT is a measure to determine the grasping power of the employee which helps the manager in deciding the sub-team to which he should be allocated. Also, there is a culture of celebrating all the festivals by wearing traditional clothes and getting sweets from home. Since there is a lot of regional diversity in the company, this helps in gaining knowledge of each others cultures. The whole team sits together for lunch on festive occasions and enjoys the sweets. Accenture has a quarterly awards ceremony in which a few of the best performing employees in the project are given awards (such as Tiger of the Quarter, Shining star of the quarter). They are given certain CP points as rewards which can be used to shop online (1CP point = Rs. 10). This increases the passion, zeal in employees to outperform their peers and win the award resulting in a more dedicated lot of employees. Team Building initiatives: One of Accentures core values is to attract, develop and retain the best talents for their business and foster a collaborative and mutually supportive environment for them. Hence, they give a lot of focus on team building activities. Accenture organizes inter project competitions such as cricket matches, cultural competitions (singing, dance, battle of bands etc.) every month which binds the project co-workers together and increases their interaction. Cricket matches give the project co-workers a sense of unity and improves teamwork amongst co-workers. Accenture also allocates quarterly budgets for group dinners where the whole team is taken out for dinner by the project manager. The budget depends on the performance of the team. Hence, this is another motivational factor for the team to work harder and improve their performance. Also, every team members birthday is celebrated in the office cafeteria with a cake cutting ceremony during which the whole team is present. This improves the team dynamics and keeps the employee enthused. Politics: Power and politics go hand in hand. The same was the case in Accenture. Office politics such as favoritism, groupism existed in Accenture. Individuals used to make use of the power assigned to them for the purpose of obtaining advantages beyond their legitimate authority. On occasions, team leads used to recommend those employees for quarterly rewards with whom they had a good repo irrespective of the work being performed by them. Innovation / Creativity initiatives: There are certain SIMs (Service Improvement initiatives) which can be raised by an employee to add in his creative ideas and innovations. These SIMs follow a specific procedure where they are validated by the functional manager first by checking the feasibility of the idea and the procedure on how to implement it in the existing environment. After testing, they are moved forward to the project manager. Upon attaining his approval, it is passed to the Senior Executive who informs the clients about the innovation. After all the required approvals are taken, the team is asked alter the system by adding the creative idea to the existing environment. Even though this is a time consuming process, it is more methodical and takes into account all the drawbacks and negative impacts of the creative initiative on the existing system. Critique on the current internal scenario / internal environment including people practices: The biggest problem faced by the employees of Accenture is the allocation of projects. Even though there are Accenture Delivery Centers spread out across 7 cities all over India, people are not given their preferred city. A person opting for Delhi might be given Chennai and vice versa. As a result, people have to live away from their hometown which decreases the EQ level as well as results in an additional cost of living which the employee has to bear. Therefore, the satisfaction level of the employees reduces which results in a reduction in their efficiency or even a company switch. Suggestions and recommendations to make the organization a Futuristic or Visionary Firm of Endearment or Conscious Capitalistic organization: Accenture has come a long way since its separation from Arthur Anderson in 2000 to evolve into a mega external service provider with its roots in various industries, regions around the world. Accenture has many opportunities to gain market leadership in various countries which can be done via small/medium sized acquisitions. This will help the company expand it capabilities, service, presence worldwide. Accenture should expand and recruit more people from developing country (like India, Philippines, China) which provide low-cost development and support  to local client-facing personnel in a given domestic market. This will result in a more hardworking set of employees at cheaper costs. Also, the cost of setting up delivery centers in those countries will also be cheaper than the developed countries like UK, USA. To be highly competitive, external service providers such as Accenture should possess strong global capabilities to manage clients and engagements worldwide. Hence, Accenture should plan to increase its low cost work force. Also, the firm should change its project allocation system and focus more on the preferred cities of the employees. Being with their families will keep the employees satisfied. It would also reduce the reallocation charges and brokerage charges that the company usually pays when reallocating an employee to a city which is not his preferred one.

Calaveras Vineyards Essay

The purpose of this analysis is to determine if Goldengate Capital should participate in a $4.5 million management acquisition of Calaveras Vineyards. Located in Alameda Valley, California, Calaveras Vineyards sits on 220 acres, consisting of 175 acres of vineyards, and 45 acres of equipment sheds, a winery building, and a small farmhouse with guestrooms, offices, and sales room. Strategic Analysis SWOT Analysis Financial Analysis Current management of Calaveras, Stout PLC, prepared pro forma financial statements for fiscal years ending 1990, 1991, 1992, and 1993. This information is being used to examine historical data and look for relevant patterns in order to further valuate Calaveras Vineyards. Sales increased from $2.4 million in 1990 to $2.8 million in 1991. In 1992 Calaveras started to produce premium wines with increasing average industry prices. Although sales decreased from 1992 to 1993, cash flow improved immensely. Increasing the average price, and introducing premium wines, allowed Calaveras to gain a higher profit margin. Based on the pro forma historical financial statements, a comparative analysis has been completed to identify Calaveras’ position among other manufacturers of wine and brandy. Calaveras, when compared to other manufacturers industry-wide, may have not have the capability to pay its obligations. The current ratio of 0.4 is less than 1.0, indicating that Calaveras does not have enough current assets to cover their liabilities, to include equity. Although the current ratio is low, this does not mean there is a critical problem. Management should be aware and address quickly to determine what action to take. The assets to sales ratio indicates that Calaveras somewhat efficient in managing its assets in the relation the revenue generated. The higher the number the less investment is needed in order to generate revenue. Calaveras falls somewhere in between the upper and median quartile. They  will need to invest in order to generate more revenue. Calaveras’ is producing a 10% return on sales, above the upper quartile of industry norms. This means the vineyard is growing more efficient and providing growing profits. The return on assets ratio falls between the upper quartile and median quartile of the industry norm, and illustrates how well management is employing the company’s assets. With rate of 4.2% Calaveras is doing better than some of their competitors utilizing assets, but may need to invest to yield a higher rate, which will attract potential partners and lenders. Projections Forecast assumptions were used to project cash flow in the next 5 years. All assumptions are have been analyzed for reasonableness and work to generate a forecasted Income statement and balance sheet. A growth rate of 2% may not be sustainable, but it is conservative and will be used in discounting cash flows. Depending on how Calaveras will utilize free cash flows, capital expenditures may increase, resulting in a decrease in cash flows. However, these expenditures should yield a higher return on sales, and increase cash flows. Valuation Based on the forecasted income statement and balance sheet a discounted cash flow is calculated, using the weighted average cost of capital to discount cash flows.