Starting a Business Online, Part 2 Assignment Example | Topics and Well Written Essays - 750 words

Starting a Business Online, Part 2 - Assignment Example The buyer may also use my domain name to market his or her business, hence there may be confusions of identity. The domain name may also be used against my business by competitors to put down my business. In addition, there are various ethical dilemmas involved in selling my domain name (Schneider, 2011). The ethics of copyright may be looked in such a way that the creator has the power to allow or refute any other contributor to reap the rewards from it or to block other people from building on his or her contribution. It is also ethical that a person is entitled to his or her own creation. It is assumed that the content of the products of mind is a property of the whole society, and that the society would reap much if a lot of such products were made available, therefore in order to enhance production, the creator of the products should have the rights that allows him or her to gain economic benefits from his or her own work. Some of the other ethical dilemmas would include: confli ct of interest of the buyer and my business, plagiarism committed in product identity, and invasion of privacy of my business by the buyer (e-Commerce Merchants Trade Association, 2011). The software of e-commerce I use in my business makes it easy for customers to view products of the business at their convenience. The ease of usability and convenience of my customers with my products benefits my business in terms of sales and marketing. In order to increase sales, my e-commerce software provides shopping cart capabilities, catalog display and transaction processing. These will benefit my business in terms of sales and marketing. For example, the catalog display will indicate the list of my products and their prices to the customers. This will enable my clients to quickly identify my products and their prices to allow quick buy decisions. The shopping cart capabilities will allow my customers to do shopping from anywhere in the world. They are able to check the available products a nd make orders as necessary. The transaction processing gives the customer knowledge on how to process their payments once they order a product. It also indicates the method of payment as well as the period taken between making an order and delivery. This is very beneficial to my business as it will facilitate my business operations, hence, increase sales (American e-Commerce Association, 2011). Creating an effective presence on the Web is very significant to my business at this point. This will help me meet my business objectives. It is important that I increase the Website usability in order to improve my Web presence. Some of the ways I will use to improve my web presence include: optimizing search engine so as my Website is easy to locate; increasing my social networks, this will make my website more available to interact with my customers; creating a blog for my business, this will allow me to update information about products as well as customers, this will link my customers t o the website of my business; applying to directories in order to make the name of my business and information about my products available and easy to locate. This will increase my Web presence. I will also ensure that my website is effective; I will also implement the principles of a user centered web design. My website will also be friendly to search engine. Creating a web presence is based on mastering how to ensure customers are engaged on my website. I will also increase usability of my website to